(small spoilers ahead)
I admit it, product placement in Zombieland got to me. I was at the store for a late night junk food run, and my thoughts were along the lines of:
"I want a cake type thing, but I don't want chocolate. Some sort of pastry, nah, more like a yellow cake. Maybe some sort of whipped cream. Do I want a bear claw? Nah. Not a pastry. Cake. Donut? Those Entenmann's look decent. I just don't really want a donut. Oooh. Chocolate fudge cake. But I don't want chocolate. Note those for later. Check the other side of this cabinet thingy. Hostess. Ho-Hos. Um no. Those cupcakes I always had when I was a kid. What? What are those? Twinkies? I want Twinkies."
So I say, "Hey kid, want some Twinkies?"
And he says, "No, I don't really want those, I want these," and he points to the Entenmann's fudge brownie bites.
"Let's get Twinkies."
"No! I really want those!" He's emphatically jabbing his finger at the overflowing chocolate bits of goodness on the package.
I relent. Might as well let the kid have what he wants. It's no big deal. "Okay, we can get those." I grab the brownies and stick them in the basket. He runs off, I pause, and I stick the Twinkies in the basket too.
Rule #32: gotta cherish the little things.